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Why Counter Cards?
- Low-cost, reusable tabletop advertising with an easel back;
- Made of lightweight 0.125” PVC or 0.188” foam core;
- Full-color UV printing with fade-resistant graphics;
- Available in 5.5” x 8.5”, 8.5” x 11”, and 9” x 12” sizes;
- Ships flat with the easel back attached for quick setup;
- Fully customizable with QR codes, available in bulk or retail;
- Ideal for retail counters, restaurants, hotels, trade shows, and events.
Counter Cards
Custom counter cards with easel backs, printed with durable materials. Ideal for retail stores, restaurants, hotels, events, and point of purchase.
Why Counter Cards?
- Low-cost, reusable tabletop advertising with an easel back;
- Made of lightweight 0.125” PVC or 0.188” foam core;
- Full-color UV printing with fade-resistant graphics;
- Available in 5.5” x 8.5”, 8.5” x 11”, and 9” x 12” sizes;
- Ships flat with the easel back attached for quick setup;
- Fully customizable with QR codes, available in bulk or retail;
- Ideal for retail counters, restaurants, hotels, trade shows, and events.
Artwork not ready?

What Are Counter Cards?
Businesses rely on counter card printing to display specials at restaurants and announce upcoming events. They also help showcase sales on retail store checkout counters or list local attractions at hotel front desks.
The product draws everybody’s attention when standing at the reception desk or shop counter. They save up space and are easy to replace in case of frequent promotion changes.
You can fully customize the counter cards and add QR codes. The latter will lead customers to your website or social media accounts.
Don’t miss the chance to position your brand with counter cards directly in front of consumers at the moment of purchase. You can personalize and order your products with our sign design tool, either in bulk or retail.
Specifications
| Material | White PVC, foam core |
| Thickness | 0.125”, 0.188” |
| Weight | 0.38 lbs/ft², 0.15 lbs/ft² |
| Printing | Full-color UV printing |
| Printing Options | Single-Sided |
| Sizes | 5.5” x 8.5”, 8.5” x 11”, 9” x 12” |
| Lifespan | 3+ years, 2+ years |

Counter Card Printing and Materials
We organize smooth, fast, and high-quality counter card printing. We print graphics to the front surface of the display with UV-stable CMYK inks. The colors don’t fade or wipe off for a long time with proper care and maintenance.
They ship flat with the easel back attached. You can set up the product by opening the easel wings within a few seconds.

Sizes
Our custom-printed counter cards come in three sizes: 5.5” x 8.5”, 8.5” x 11”, and 9” x 12”. We don’t provide custom shapes for this product.
| Small (5.5” x 8.5”): | Best for displaying daily specials, QR codes, or a single service. |
| Medium (8.5” x 11”): | Best for featuring important promotions, pricing, and event details. |
| Large (9” x 12”): | Best for informational boards, safety reminders, social media, and Wi-Fi instructions. |
Looking for larger displays for your business? Check out custom-printed foam core and PVC signs.
Common Uses of Custom-Printed Counter Cards

Retail Settings

Restaurants

Hotels

Gyms and Studios

Trade Shows

Events

Care
Regular care and good maintenance prolong the lifespan of custom counter cards.
How to Care: Wipe the product with a soft cloth. Never apply liquid cleaners with harsh chemicals and abrasives.
How to Maintain: Pick up the cards from the backs of the easels rather than gripping the faces. It’ll prevent oily fingerprints on the graphics. Use them indoors to keep them away from weather fluctuations, extreme humidity, scorching sun, and storms.
How to Store: Fold the easel back and place the card flat in a box. Keep it in a cool, dry place, away from direct sunlight and moisture. Never store custom-printed counter cards in a basement or loft. These places may cause moisture absorption and damage the material.
Related Products
FAQs
At Square Signs, we use foam core and PVC materials to make our counter cards.
- The thickness of our products depends on the material. They’re 0.125” and 0.188” for PVC and foam core, respectively.
- The graphics will come in a matte finish because we use UV-curing printing technology. The printing provides matte graphics.
- The weight of counter cards also depends on their face material. Displays made of PVC weigh 0.38 lbs/ft², whereas foam core displays are 0.15 lbs/ft².
- It depends on the face. Counter cards made of foam core aren’t waterproof. Those made of PVC are moisture-resistant. However, don’t place them outdoors to protect them from strong winds and heavy precipitation.
- No, we don’t offer custom shapes for this product.
- We offer three sizes for our counter cards: 5.5” x 8.5” (small), 8.5” x 11” (medium), and 9” x 12” (large).
Small displays are good for daily specials and QR codes; medium signs feature important promotions and pricing. Large signs are good for safety reminders and social media information. Choose the size that best suits your needs. - No, you can’t order your graphics without the easel back because it comes attached to your board.
- Our easel backs are made of thick paper stock with adhesive backs.
- You don’t have to worry about attaching the easel backs to your display. You’ll receive them already attached.
We remove the protective tape from the adhesive part and attach the easel to the display’s back. - Our easel backs are double-winged and can fully support your graphics.
- Fold the easel back’s wings to open the pre-dotted area. Secure the wings by folding down the circular stabilizer.
- Your counter card won’t tear because it’s made of rigid foam core and PVC materials.
- Use a bold title, high-quality graphics, minimal text, contrasting colors, and blank spaces to grab attention. Add a short call to action or a QR code to help customers easily access your service details.
- Yes, you can order cards in bulk. You’ll also benefit from reduced prices whenever you purchase multiple pieces with the same design.
- The product lasts two to three years, depending on the face material choice and environmental conditions.
- We ship our counter cards with easel backs already attached. You need to unfold and stabilize the wings to leave the display standing.




















