Temporary Signage Ideas for Restaurants
So here’s the scenario. You’re running a restaurant, and you need some way to let people know about your special, limited-time summer menu.
You’re only going to have the special menu items for a couple months, so it doesn’t make sense to completely re-do your whole menu since it’s just going to go back to normal soon anyway.
So what do you do? How do you let people know about the kinds of limited-time things that go on in a restaurant without changing all your signage every couple of months?
We have a few ideas we think you’ll like.
A pretty standard option for an establishment that has specials that change every day, a “soup of the day” offering, or any other sort of regularly-changing aspect. Set up a chalkboard or whiteboard on an A-Frame, and just erase and re-write your special offerings every day.
This is an easy, common, relatively inexpensive option, but there are some drawbacks. If yours is the type of restaurant that has weekly rotating specials (like Thirsty Thursday, for instance), it can be a bit tedious to simply re-write the same specials every day.
Furthermore, placement is an issue. Chalkboards and whiteboards are easier to read close-up, but putting them on an A-Frame opens the possibility of somebody accidentally brushing it as they walk by, causing you to have to re-write it. On the other hand, putting them up behind the counter makes them harder to read.
These are probably the most versatile option, but not always the best.
Window Decals and Static Clings
These are two signage options that are best served on a window or glass door and can solve the problem of fixed-term signage.
If you have a different special every day of the week, but that special is always the same each day of the week, consider just getting a static cling for each day of the week. Since they stick on and peel off their surfaces without adhesive, they can be replaced daily in a matter of just a few seconds.
This way you can advertise your daily specials without having to write it on a board every day, and it’ll look nice to boot.
Window decals can be a bit bigger, and because they’re semi-permanent, are better-served advertising limited-time season menus. You don’t want to be replacing these things every day, but if you can use it for a couple months, it’s inexpensive enough to replace.
This depends on your type of restaurant. If you’re running a fine dining establishment, gatorboard probably isn’t going to give off the air of class you’re looking for. Neither will a chalkboard or whiteboard.
But for a more casual place, a hanging gatorboard menu specifically for your selection of special or seasonal items might be just what the doctor ordered. Gatorboard is more durable and better-constructed than its cheaper cousin, foamboard. Its specialty is being used for indoor, semi-permanent signage.
Best of all, gatorboard can be reused if stored properly. So if your summer menu is the same every summer, you can bust out the old gatorboard every summer too!
Everybody’s walked into a restaurant and seen the sign, “Please Wait to be Seated.” Well, that sign came from somewhere, and it’s more important than you think. The last thing you want as a restaurant owner is someone walking in, then walking back out because the host is busy and they don’t know what to do.
In addition, you can get an A-Frame sign with replaceable graphics to advertise your latest special. You’ll have great results with this if you have a nice, vivid photo of that mouth-watering favorite. Get it right in front of your patrons when they walk in and see those orders roll up.