Square Signs

FREE SHIPPING ON ORDERS OVER $99

Eligible for ground shipping within the contiguous US. Excludes products over 36” and freight shipping.

10% OFF YOUR FIRST ORDER

https://cdn.squaresigns.com/images/media/various-directional-signs-in-hospital.jpeg

Custom Wayfinding and Directional Signage

Customizable wayfinding signs to help your visitors with navigation. Create your directional signage to lead guests to emergency exits and provide essential details, such as directories and business hours.

Wayfinding and Directional Signage for All Industries and Needs

Various industries, including hospitality, medical care, commercial, transportation, retail, culture and entertainment, and real estate, use custom wayfinding signage. These industries rely on diverse personalized solutions, some of which are directional signs with arrows, room numbers, area identification markers, directory boards, floor graphics, and freestanding displays. With Square Signs, you can have your custom wayfinding signs designed and printed for different industries, needs, and occasions.

What are Wayfinding Signs?

Directional signs are design items that vary in size from small to large. They feature important information about navigation, display security messages, show room numbers, and welcome with texts informing about a specific area.

Wayfinding signage should be placed in high-traffic areas, such as entrances, corridors, lobbies, emergency exits, and restrooms. They should have a simple layout with the core message highlighted concisely so everyone can grasp the information.

Materials

Acrylic, coroplast, aluminum, and vinyl work well for outdoor wayfinding signs, thanks to their rust- and weather-resistance. These materials are optimal for indoor settings as well.

Wood, foam board, PVC, and Dibond are other excellent choices for interior wayfinding signage.

The most popular choices for temporary signage needs are foam board and coroplast, as they are lightweight, affordable, and easy to install and remove.

Benefits of Wayfinding Signage

Wayfinding signage presents a lot of benefits, with some being critical for business spaces. Use it to elevate your user experience and eliminate confusion. Once people see wayfinding signs throughout the space, they navigate through a physical space without having to ask about which part of the building their destination is situated in.

Set up wayfinding signs to contribute to your guests’ experience. These visual cues not only feature directional arrows pointing to the left, right, upward, or downward, but also label rooms and departments, identifying specific areas so that visitors can understand the layout of their surroundings.

Providing safety messages is another benefit of wayfinding signage. They can communicate evacuation plans, designate emergency exits, and indicate safety equipment.

Directional Signage Design Tips

The golden rules of directional signage, whether you’re designing indoor or outdoor signs, are as follows:

  • Choose minimalism over clutter to communicate faster.
  • Use readable fonts, such as sans serif, for easier scanability.
  • Place them near decisive points where people need them most.
  • For complex wayfinding projects, maintain consistency by using the same colors and design elements.
  • When it comes to sizes, the general rule of thumb is that letter height should be 1 inch for every 10 feet of viewing distance. Wall-mounted directional signs come in a range of sizes. Small room signs start at 4" x 12", while larger directory panels can reach 12" x 24" or more. Exterior wayfinding signs, such as those in parking lots or building entrances, should be larger, often 24" x 36" or bigger.

Design and Print the Best Wayfinding Signage With Us

If you want your business to offer seamless navigation to your visitors, we’ll make sure it’s done right. We’ll help you guide through a hospital campus, direct foot traffic in a retail store, or brand a corporate lobby with our end-to-end design platform.

You can upload your plan, choose from hundreds of professionally designed sign templates, and customize colors, fonts, and materials in minutes. We print on weather-resistant and premium substrates, so your signage always looks intentional. 

FAQs

What is a wayfinding sign?

A wayfinding sign is a navigational tool designed to help people find their way around buildings, campuses, or cities.

Why do I need to print signs for wayfinding?

Visitors often struggle to navigate unfamiliar spaces without clear wayfinding. Unmarked hazardous areas present a risk to people’s safety, and the lack of directional guidance disrupts the flow of daily traffic.

A well-designed wayfinding signage system solves these problems by directing visitors, marking dangerous zones, and ensuring everyone moves through your space safely.

Can I order custom-made signs on your platform?

Yes, you can definitely use our platform to design your personalized wayfinding sign. If you have a ready-made design, upload it to our platform, adjust elements as needed, and place your order. You can also start your design from scratch, choose your background color and text, or use our generative AI tool to create designs from text-based prompts.

Are there any differences between directory and wayfinding signs?

Wayfinding signs are a strategic system of cues that guide people through complex environments. They are spread throughout a space featuring directional arrows, pointing to different locations and displaying safety messages. Unlike wayfinding signs, directories are mainly found in lobbies or reception areas, listing all the different businesses, offices, and clinics in the same building.

What materials can I print directional and wayfinding signs on?

Get aluminum, acrylic, coroplast, or PVC signs for outdoor usage. These materials are resilient and will withstand harsh weather conditions. For indoor settings, in addition to the aforementioned materials, you can also print on foam boards, decals, wood, and more.

What size should I choose for my wayfinding and directional signage?

Refer to this practical chart to select the right dimensions:

Viewing DistanceMin. Letter HeightRecommended Sign SizeCommon Applications
Up to 10 feet1 inch12" × 18", 18" × 24"Entry, desk, small yard signs
10–25 feet2–3 inches18" × 24", 24" × 36"Custom yard signs, wayfinding
25–50 feet4–5 inches24" × 36", 36" × 48"Outdoor signs, banners
50–100 feet6–8 inches36" × 48", 48" × 96"Billboards, storefront signs

How should I design my wayfinding sign?

Create clear, concise, and conspicuous wayfinding signs and place them at eye level so that everyone can see them.

Can I design and order bulk signs?

Yes, you can print bulk wayfinding signage at Square Signs. As an online sign-maker, we offer an intuitive design platform and a wide range of ready-made templates you can choose from to create your artwork and have it delivered to your address.