In 2022, Dior transformed Harrods into a humongous gingerbread house for Christmas, making it the most legendary and luxurious Christmas display in the industry. The main sign, reading “Christian Dior,” was centered on the building’s facade.
Around 200 professionals decorated Harrods’ storefront, 44 windows, along with interior and exterior spaces. They used 12,000 bulbs to illuminate the gigantic mall. Harrods was sparkling in warm cookie tones, smelling like cinnamon and caramel.
Dior proved that Christmas decorations aren’t just beautiful stands put up at your storefront. Successful retail Christmas display ideas exude beauty, elicit emotions, bring warmth, and create memories that last for years. Already motivated? We’ve listed 17 ideas for you to shine like the star atop the Christmas tree.
Key Takeaways
- Christmas is the very holiday when retail store displays are never too much. The more lavishly you decorate your space for the holiday, the more appealing it’ll look.
- Storefront Christmas displays engage people, whereas in-store embellishments induce them to make a purchase.
- Colors, lights, music, and plenty of ornaments are the key elements for creating a jaw-dropping advertising corner on Christmas.
Retail Christmas Window Display Ideas
There is a well-known term in retail known as “traffic stopping.” It refers to stopping passersby and catching their attention with window promotions. Traffic-stopping peaks at Christmas because of festive decorations and big sales.
Let’s dive into some Christmas retail window display ideas to see how you can light the spark in your customers.
1. Use Your Products as a Decor
Exhibit an impressive Christmas promotion by using your own products. Put up a Christmas tree behind the window and decorate it with products on sale. Don’t forget about the lights, red festive bows, and candy canes.
2. Install Window Decals
Window decals are among the most effective Christmas window display ideas for retail stores. From large advertising adhesives covering the whole window to small ornamental stickers, this product will attract anyone who walks by.
3. Hang Holiday-Themed Banners
Durable business banners are some of the most effective retail holiday window display ideas to mark the start of the holiday season. The good news is that you can keep them for the upcoming holidays, too. Brightly colored banners won’t lose their vibrancy even if installed under heavy snowfall and winds.
4. Set Up a 3D Backdrop
3D backdrops will make the area look more interactive and realistic. Snowy landscapes, a sweet-smelling gingerhouse, elf workstations; any Christmas theme comes to life with 3D backdrops.
5. Consider See-Through Windows
See-through window displays are one of the most magical retail Christmas window display ideas. Get your message printed on perforated or clear window decals and stick them to your office windows. See-through displays will let festive street lights stream into your building.
6. Opt for Digital Displays
Integrate motion graphics into your retail displays. Movement grabs attention more quickly because the human eye instantly reacts to it. With LED displays, your message will reach the audience more easily. Display heavy snowfall, gift boxes opening to reveal Christmas presents, or Santa Claus waving to everyone who passes by.
7. Integrate Characters for Holiday Displays
Christmas is full of magical characters that bring the holiday to life with their stories. From Santa’s loyal reindeer and tiny elves to Frosty the Snowman and even the Grinch, you can use any of them as Christmas display ideas for your retail store to engage your customers.
8. Use Party Decor
Festive party decor is another wonderful Christmas retail display idea. Set up a Christmas tree with garlands, decorate the surroundings with mistletoe branches, and lots of string lights. You can use the traditional red-green or try dreamlike golden and silver. Turn on Christmas songs for inspiration and leave selfie frames at the main door where people would love to take photos.
Christmas embellishments are never too much. Read our blog on How to Make DIY Christmas Signs to unveil more ideas.
In-Store Christmas Display Ideas for Retailers
Now that you have lots of buyers watching the Christmas deals, you need to keep them engaged. The following list provides creative retail Christmas display ideas for in-store adornments. Choose your favorite one and make some magic in your store.
9. Include Floor Decals
Interactive floor decals will uplift the Christmas mood by prompting customers to chase them and find deals. Get them shaped like Santa’s bootprints, candy canes, or snowflakes. People will love it.
10. Install Christmas-Themed Signage
Spice up your in-store settings with Christmas signs. Install big Christmas backdrops with funny characters to take crazy photos with friends and family. You can also accentuate the walls with decorative and advertising wooden signs that read “North Pole Gift Corner,” “It’s the Most Wonderful Time to Shop,” or “Buy More, Jingle More.”
11. Hang Your Products
Looking for Christmas display ideas for your retail store? Hanging your products as part of the decor is an effective strategy. It can instantly boost sales. Imagine how beautiful it’d be to see jewelry hanging from a Christmas tree, or warm wool scarves wrapped around it. You can also hang them from the ceiling, decorated with red bows and ribbons.
12. Use Gift Boxes
Prepare colorful gift boxes and toss them under the Christmas tree. Envelop them in red/green wrapping paper and ribbons. You don’t have to fill the boxes with real presents if they’re for decoration.
For real gift boxes, make nice kits of beauty products, jewelry, or beverages, and display them on the counter.
13. Feature a “12 Days of Deals” Shelf
Prepare a separate shelf to run a “12 Days of Deals” campaign. It’ll build urgency and keep customers coming back, rendering it one of the best Christmas display ideas for retail stores. The “12 Days of Deals” is a wonderful way to clear the stock and step into the new year with new collections.
14. Create a Gift-Wrapping Station
Did you ever imagine what’s happening in the gift wrapping station, where dozens of mischievous elves prepare various presents? Create a similar station and try wrapping gifts as playfully as elves do. It’ll set up a good revenue stream if people also use your gift-wrapping services.
Exterior Christmas Display Ideas for Retailers
Storefront advertising is the most important part of any business. According to statistics, seven out of ten customers make a purchase thanks to successful outdoor marketing. This number skyrockets when Christmas deals kick in. Let’s see how you can customize your exterior with Christmas storefront ideas that talk.
15. Put Up Outdoor Signs
Decorate your storefront with traditional and vivid outdoor banners, cartoonish backdrops, and posters that communicate your offers. To capture more attention, you can display directional signs in the vicinity and start advertising from miles away.
16. Use Holiday Lights
Christmas lights symbolize warmth, hope, and the promise of new opportunities. Warm string lights, scented candles, and light bulbs fill the space with coziness. They are an amazing 24/7 advertisement for your business.
Light up every angle of your space to vie for everyone’s attention. You can use golden, red, blue, or multi-color light strings, wrapping them around every item in your storefront.
17. Hang Decor
Need quick Christmas storefront ideas? Go for hanging Christmas decorations to add a final touch to your exterior design. Hang up colorful Christmas balls, snowflakes, angels, gift boxes, and other thematic ornaments. They won’t take up any space on the floor but will fill the area with festive energy.
Read our blog on Christmas sign ideas for more creative retail Christmas display ideas.
I can already smell gingerbread fresh out of the oven. The silver bells of Santa’s reindeer are jingling from afar. The season is around the corner. Hurry up to decorate your business venue before the season kicks in.