Real Estate Sign Ideas To Generate Foot Traffic

In spring 2019, a married couple drove past a house for sale in Austin, Texas, went inside to take a look, and purchased it within a week. They were first-time homebuyers and didn’t plan on buying a property in that neighborhood.

The listing had been online for several days with no interested buyers. Later, when asked how they found the house, the couple answered that they had noticed the realtor sign outside. They neither saw it online nor would they have noticed the house without the display. It was the signage that sold them the property.

Most buyers see the real estate sign before they notice the house. Well-designed real estate signs are the silent spokespersons of every property for sale. They work day and night, drawing glances from pedestrians and forcing drivers to slow down and peek.

The real estate sign ideas in this blog will help you succeed in your property sales and write your own success story.

Why You Need Signage for Real Estate Promotions

A creative real estate sign is a powerful marketing tool that effectively promotes your property sales. No matter the time and the weather conditions, it does most of the work for you. A successful real estate sign incorporates several important factors.

Provides Visibility

A professional real estate sign has good visibility, ready to attract everyone who passes or drives by. It has a simple design with blank spaces, large lettering, and successful color contrasts.

Boosts Engagement

After noticing the advertisement, interested buyers may instantly engage. The concise information and simple layout of the signage build trust and encourage people to make a purchase.

Enhances Brand Recognition

A distinctive logo, typography, and engaging color palette set your branding apart from industry peers. It says that you’re unique, trustworthy, and professional.

Builds Trust and Credibility

Polished and precise information builds trust when introducing your real estate deals. Provide credible contact information, reasonable prices, and a short message about who you are and what services you offer.

Communicates Professionalism

Professionalism in real estate branding supports the brand image, targets serious clients, fosters trust and credibility, and communicates the real value of the property. It creates the first impression and ensures the further steps of the buyers.

Creative Real Estate Sign Ideas to Attract More Leads

Get crafty with realtor signs and be more interactive with your clients. Here’s a list of modern real estate signage ideas to help you top the competition.

1. Signs with QR Codes

Do you want to show a lot of information about your property deals, but also keep your sign simple? One of the most powerful real estate sign ideas is to feature QR codes. They let buyers take a fast digital tour of the property by scanning the QR code on your real estate A-frame signs and opening the link provided. From 3D tours to realtor contacts, QR codes will provide all the information you need.

How to use: Choose an online QR code generator, insert your link or information, customize it if needed, and use the QR code provided by the platform.

2. Signs Featuring Property Listing Photos

A picture is worth a thousand words. Show your property photos on reflective coroplast signs and let them market your listings around the clock. Don’t forget to show your contact information so that buyers can instantly get in touch with you.

How to use: Choose the best property photos. Upload them to your realtor sign design in high resolution. Get it printed and installed.

3. Smart Signs

One of the creative real estate sign ideas is to design smart signs with Bluetooth connectivity and Augmented Reality (AR). They help buyers learn what they need in a matter of minutes. Signs with Bluetooth interact with nearby connected smartphones. AR, on the other hand, helps people surf beyond the physical boundaries and see everything about the house through their screens.

How to use: Insert a Bluetooth beacon in the real estate sign and ensure that it connects to nearby devices. You can also use an AR marker to scan with a smartphone and reveal the property listings and digital tours.

4. Signage With Real Estate Agent's Photos

The agent’s image on real estate frame signs builds reliability. It helps people see with whom they’ll work and makes the connection easier.

How to use: Choose a professional image of the real estate agent and display it on the sign along with their contact information.

5. Eye-Catching Bold Signs

Never underestimate the importance of color when designing real estate signs. Proper tones and color contrasts psychologically engage with people and capture their attention. Choose between red, blue, green, yellow, black, white, or other solid colors to make your yard signs pop from a distance.

How to use: Define the area you want to conquer with your real estate listings. Create a design with color contrasts that work best for that distance.

6. Solar-Powered Signs

Real estate signs powered by solar energy eliminate the need for battery changes and electrical wiring. Solar panels capture sunlight during the day, and LED lights attached to the display use the stored energy to illuminate the real estate sign overnight. It’s a nice gesture to stay ecologically friendly.

How to use: Attach a solar panel and LED lights to your real estate sign. Let the panel collect the sunlight during the day. The light bulbs will use the collected solar energy to light up the signage all night.

7. Signs Featuring Social Media Account Information

Nowadays, everyone lives on digital platforms and shares their activities on social media. So, it’s reasonable to target social platforms when promoting real estate listings. Display your Facebook, Instagram, TikTok, or YouTube channel addresses on your open house signs and help people find you easily in the digital world.

How to use: Add your social media address and hashtags to your real estate sign design along with the phone number and other contact information. You’ll probably receive more messages via social media accounts than phone calls.

8. Signs with Thematic Shapes

House-shaped displays are among the best real estate signage ideas since they go beyond standard rectangular ones. They capture attention more quickly than regular displays. Custom-shaped realtor signs speak about the creativity and care of real estate agencies.

How to use: Customize your real estate sign design, making a house-, key-, or arrow-shaped display. Browse our real estate sign templates to find a design you’re looking for.

9. Signs with Personality and Humor

Who says real estate listings always look professional and standard? They can go beyond basic if displayed with playful and humorous messages. Phrases like “Yes, This Could Be Home,” “Homes, Not Just Houses,” “Buy Now, Brag Later,” and “Home is Where the Wi-Fi Connects Automatically” won’t leave people indifferent.

How to use: Think of a witty phrase or look it up on the Internet. Make sure it’s light, friendly, humorous, and credible. Feature the phrase on your sign and let it be the talk of the neighborhood.

10. Bold Feather Flags

Feather flags are tall and noticeable signs that wave in the wind and capture attention more naturally. They’re easy to assemble and transport from place to place.

How to use: Feature your real estate logo, QR code, and contact information on the flag. Don’t overwhelm it with too much information since the banner is narrow and doesn’t have enough room for printing.

11. Signs with Minimalist Design

Minimalistic real estate signs are all about simplicity and elegance. They’re monochromatic, with plenty of blank spaces and limited text. Realtor signs with a minimalistic design, such as open house or for lease signs, are easy to notice from afar. They target serious clients first, who prefer short and sharp information over playful advertisements.

How to use: Choose a calm and simple color palette consisting of two colors. Use minimal text with the logo, contact information, and pricing on the sign.

How to Design Effective Real Estate Signs

Your sign design is the guarantee of successful sales. Read the real estate sign design ideas below to steal the thunder of your competitors. You can also use our sign design tool to bring your imagination to life.

Use Legible Fonts

Choose simple typography over luxurious fonts. It’ll keep the message legible and visible from a distance. Simple lettering advocates credibility and professionalism.

Include CTAs

A successful CTA (Call to Action) is the phrase that makes people react after reading the listing. Keep it short, straight, and urgent like in “Tour Now!” “Your Home Awaits!” and “Open House Today!”

Incorporate High-Quality Property Images

Display simple high-resolution images and graphics to showcase your property from different angles. Use two to three photos․ Too many images will weaken the hierarchy of the sign design.

Don't Forget Arrows

These visual elements direct buyers towards the property for sale or the open house. They’re a simple, effective, and necessary attribute for realtor sign designs.

Use Colors that Grab Attention

Colors act faster than text. They create the first impression and let potential buyers go on reading the listing. Use red, blue, green, yellow, or black, and white for captivating designs.

Don't Feature Too Much Text

Being concise is key. Incorporate short messages with clear details and CTAs. Ensure your text is visible to people passing and driving by.

FAQs

What information should I put on a real estate sign?

Successful real estate signs provide a clear hierarchy, prioritizing essential information such as the agent’s or brokerage name, property status (for rent, for sale), contact details, CTAs, images, logos, and QR codes.

What are the most common real estate sign mistakes?

The most common real estate sign mistakes include:

• Long texts;
• Illegible fonts;
• Weak color contrast;
• Poor CTAs;
• Insufficient contact details;
• Low-quality materials;
• Bad signage placement;
• No digital integration.

What are some creative ideas for open house signs?

Creative open house signs vary from signs with Bluetooth connectivity to displays featuring humorous messages. You can find detailed information about creative realtor signs in this blog.

What makes a great real estate sign?

Here are the factors that make a great real estate sign:

• Legible fonts;
• Short messages;
• Solid colors;
• Clear CTAs;
• Images and graphics;
• Directional arrows;
• Precise information;
• Complete contact details.

Contact us today to get a consultation and professional help for the best real estate signs.