Fall Marketing Ideas & Tips

Fall’s a busy season for all sorts of establishments, and that might be an understatement. There’s Halloween, Thanksgiving, and Black Friday, among so many other big days! These are all opportunities to boost your sales with the right fall marketing strategy and fall marketing tips, and we want to help you make the most out of them.

Here are 26 fall marketing ideas to help you for the next three months.

While some fall sales ideas are timeless, others are more timely. Discover which ones will work best for you.

Why is Fall an Important Time for Businesses?

First of all, school is back in session. Second, some of the biggest holidays occur in the fall, which makes it the perfect season to implement new autumn marketing strategies.
Additionally, October 1st marked the beginning of Q4, the busiest quarter for several businesses. Two of the biggest sales days of the year, Black Friday and Cyber Monday, occur during Q4. There are also other big sales days, such as Veterans Day and Small Business Saturday.
So if you need a new fall marketing strategy or just want to finish the year strong, read on to see how you can cross the finish line with confidence and energy.

How Customers Behave in Fall

To help you with marketing ideas for fall, you’ll want to know how your customers behave. Then you’ll want to respond accordingly. Understanding these behavioral patterns will help you create effective fall marketing strategies and campaigns that are relevant to your business.

Here are some things you want to consider:

• Consumers make major purchases for the holidays;
• Most of them make these purchases on Black Friday and Cyber Monday;
• Consumers are expecting sales, discounts, and other special offers;
• They also expect a warm and comforting aesthetic in stores.

October Marketing Ideas

Some people associate 13 with bad luck, but we’re not that superstitious! Here are 13 October marketing ideas you can try out for yourself:

1. Launch an End-of-Summer Sale

Although school is already back in session, parents and young adults are still looking to buy items for the new year. The end of summer also means the start of a busy holiday season. A sale that welcomes the changing of the seasons can encourage shoppers to get a head start on holiday shopping. It also reminds them of any purchases they forgot to make during their back-to-school shopping.

2. Participate in Fall Events

Another fall marketing idea: get involved in your community, whether by hosting an event or participating in one. You can host or attend in-person contests, like costume contests, bake-offs, and eating contests. Alternatively, you can encourage customers to engage in something virtual (more on that later). Keep customers up-to-date on social media or with physical media pinned to a wall.

3. Create an Email Newsletter

Many businesses report that for every dollar spent on email marketing, they receive a 36-dollar return. Email marketing is a huge opportunity for businesses, and shouldn’t be overlooked. Several platforms, including Mailchimp, Hubspot, and Klaviyo, are simple, easy to use, and often offer a free tier or trial. If you’re looking to include new fall promotion ideas on your to-do list, then email marketing is worth considering.

4. Launch Fall Contests and Giveaways

Many businesses use fall holidays to run thematic contests. Halloween costume contests, bobbing for apples, and other similar contests encourage customers to play, win, and save. One thing we do at Square Signs is offer contests for customers. This Halloween, we’re running a design contest in which the winner with the spookiest design will receive $300 in store credit. This is just one example. You can also offer your customers punch cards, raffles, and social media mentions for their businesses.

5. Communicate Your Offers

Effectively communicate Black Friday and Cyber Monday offers to your customers to ensure the day's success. It's not just your special offers. Your customers need to know what discounts apply to what products. Signs that say “X% Off Winter Collection” are a great way to inform your customer base. You should also notify your customers about your hours of operation. For example, if your business is closed on Thanksgiving but open on Black Friday, a simple sign that reads “Happy Thanksgiving! We’re Closed Today, But We’ll Be Back Tomorrow” communicates essential information to your clientele. Need a sign to do that? We have plenty of Black Friday signs to choose from.

6. Decorate Your Storefront

Decorations are almost expected for the fall season. For October, make sure you give off the vibe you want with Halloween Signs. Decorations put customers in a certain mood, and for October, that usually means light-hearted, spooky, and whimsical. Businesses usually set up window decals, sandwich boards, or yard signs to attract customers, communicate offers, and boost sales, one of the simplest fall advertising ideas for local businesses. Incorporate elements such as jack-o-lanterns, witches flying on broomsticks, and flaming pots of goo.

7. Adjust Your SEO Strategy

Your online presence also needs a refresh. Target fall holiday-related keywords in any content that you write. This is one of the easiest fall marketing tips to strengthen your online visibility. Create topical blogs about Halloween, Black Friday, Cyber Monday, and Christmas. Most importantly, make sure that the content is beneficial for your target audience, as that is what increases your content’s authority and renders it more visible.

8. Celebrate Autumn on Social Media

If you’re not on social media in 2025, you’re doing it wrong. It’s not just about being on social media; it’s also about having a strong presence and using it wisely. Hire a social media consultant if you have the budget. Someone who knows the trends, who is constantly on their phones, knows what’s trending, and can curate content related to fall with ease. The top pointers for social media during the Fall holidays include keeping the seasonal color palette, announcing holiday promotions and contests, and using Fall hashtags. User-generated content of people using your products in a Fall setting is also a great way to connect with more customers.

9. Create Seasonal Content

Whether you specialize in blogs, posts, or short-form videos, now is the time to lean into it! But if your content game isn't as strong as you'd like it to be, you can make minor adjustments. It can be something as simple as changing the colors on your homepage or adding graphics to your social media channel. If you have big announcements you wish to share, consider a holiday newsletter, blog post, or a pinned post. Any content targeting Fall holidays will be relatable to visitors and users during that season, reminding them that they have purchases to make - be it for the season itself or for the upcoming winter holidays.

10. Try a Holiday Slogan

You can add a fun, festive, and temporary slogan to your social or physical media. Holiday-themed catchphrases like “Trick-or-Treat” may serve as inspiration. Cafés or bakeries may implement slogans that incorporate seasonal delicacies like: “Ordering’s as Easy as a Piece of Pumpkin Pie.” Travel agencies can do something like: “Make Like a Witch & Fly Away!” You can order custom window decals for fall marketing slogans. Or you can add it to your graphics online. If you have a favorite holiday, now’s your chance to let your customers know. The more creative and unique you are, the more you’ll stand out.

Use Template

11. Prepare for Small Business Saturday

Although Small Business Saturday is at the end of November, you can get a head start in October. Prepare for it in tandem with Black Friday and Cyber Monday. If you’re a small business owner, you can capitalize on this day by emphasizing or celebrating the contributions small businesses bring to your community. Most community members appreciate small, local businesses, and telling them how you’re proud to be a part of the community may well sway their purchasing decisions in your favor.

Design Product

12. Run a “Bundle & Save” Campaign

Running this kind of campaign is an awesome way to encourage customers to buy more of your products. If customers see more value in making a single large purchase instead of multiple smaller ones, there’s a higher chance they will take action. “Bundle & Save” campaigns also push customers to buy something they’ve been fence-sitting on. They’re among the most practical fall sale ideas to increase average order value.

13. Provide Seasonal Advice

A busy season can also mean a stressful season, especially for customers. So many people will be looking for ways to make their lives easier. If you own a bakery, perhaps you can let your customers know which baked goods are quick and easy to make. Do you own a retail store? Maybe you can inform customers about the best fall attire. There is an endless supply of ideas when it comes to offering seasonal advice. Simply find something that makes your business unique and draw customers in with your expertise.

November Marketing Ideas

November is a whole different game compared to October. There are more sales opportunities due to more holidays, which means there needs to be more prepping on your end. Need to update your strategy? Give these thirteen marketing ideas for November a look. Start by finding and setting up Thanksgiving Signs, and run a successful sale with the best Black Friday Signs for your business.

14. Run a Sale for Veterans Day

Veterans Day sales are common and popular for all types of businesses. Since it’s a bank holiday for many, people will spend their day off shopping. Give your customers the chance to save by being one of their go-to places on this holiday. This is one of the simplest fall marketing tips that still delivers strong engagement.

Buy Product

15. Think of User-Generated Content

User-generated content is one of the leading marketing trends of 2025. It's definitely something you should consider incorporating into your long-term marketing strategy. Motivating customers to engage with each other is also a good idea for community building. Have them show off their best art, decor, fits, or holiday-inspired hacks, and present them on your social media channels. People seeing others using your products adds credibility to your brand.

16. Update Your Packaging

This is a small, simple gesture that can make a lasting impact on your messaging. Make your packaging festive and get customers in the mood with the smallest details. This will relay to your customers that you care about the little things. If you care about the minor details, you’re telling them you care about the major ones. Festive ribbons, wrapping paper, and stickers can all leave a positive impression on your clientele and get them in the holiday mood.

17. Offer Free Shipping

Free shipping during the holiday season is a huge incentive for customers to complete their checkout process. If customers see this special offer, they will feel good about shopping with you in the future, as they will seek out additional special offers throughout the year. This move can help capture attention, ensure retention, and gain new customers.

18. Introduce a new Holiday Product

Some people only go to Starbucks in the fall because of their famous pumpkin-spiced lattes. So ask yourself, is there a pumpkin-spiced latte you can sell? We mean this figuratively, of course. But it’s a good question to ask yourself. We’re sure your company has a customer-favorite this time of year. The question you need to ask yourself is, which one is it? Only you can answer that.

19. Run a Thanksgiving Weekend Sale

When it comes to November marketing ideas, it’s only natural to think of Thanksgiving. This weekend also opens great opportunities for creative fall promotion campaigns. Give customers a taste of what you offer the weekend leading up to the food- and family-centric holiday. It also gives them a sneak preview of the types of discounts you’ll offer on Black Friday. Also, given that no Thanksgiving event is complete without the decor, you should check out these Thanksgiving design templates. They’ll help you and your customers develop a special appetite for Turkey Day.

Design Product

20. Offer Early Bird Holiday Deals

The holidays bring in regulars, first-timers, and guests who only visit your store once a year. Early bird deals encourage all types of customers to get their shopping done before the big crowds. This is also a great incentive if you want to see an increase in sales before the holiday rush.

21. Think of a Seasonal Loyalty Program

Think of this as a way to get returning or repeat customers. Seasonal loyalty programs can attract the “one-off” customers into new regulars. They might come for the holiday discounts, but they’ll stay for the products you have to offer. That, and the several types of sales and promotions you offer throughout the year. For example, you can implement a bonus points system where you offer double the points earned on each purchase during Thanksgiving, Black Friday, and Cyber Monday.

22. Send Holiday Gifts to Loyal Customers

Do you have promotional items, freebies, or swag? This is the ideal opportunity to send them out to loyal customers. You can engage with your regular and loyal customers by sending out a special holiday gift. Not only is this a clever way to say “thank you,” it also makes your customers feel special and part of your business. It’s also a clever way to promote your brand while telling your base that you care. An apparel brand may, for example, send out branded tote bags, backpacks, or baseball caps. Other companies famously send out calendars, planners, or pens. Either way, it makes customers feel appreciated.

23. Think of Holiday Cards

Show off your creative side and get creative by designing a one-of-a-kind card. Holiday cards are another way to show gratitude, update your customers with exciting news, and make them feel like they’re a part of something special. It can be something as simple as a postcard, as personal as a seasonal greeting card, or an intricate design with all the bells and whistles of the holiday season.

24. Offer Seasonal Specials

Seasonal specials give a sense of urgency and give customers FOMO. It motivates them to buy immediately rather than in the distant future. But don’t limit yourself to offering seasonal discounts. Seasonal specials can also come in the form of contests and events. People have grown to expect Black Friday sales, so make the sales you offer worthwhile.

25. Think of Direct Mailing

If you're looking to stand out from the competition, direct mail might be a practical option. Contrary to what you might think, direct mail is still a form of effective marketing in 2025.It’s also one of the most overlooked fall advertising ideas that builds a personal connection with customers. It allows you to cut through the digital clutter and offer something tangible that your customers can hold on to. Similar to how a social media specialist can help you with your digital marketing, it might be worth your time to look for a direct response copywriter who has a solid track record of getting results.

26. Offer a Post-Holiday Discount

While your customers might experience burnout from shopping during the holiday season, a post-holiday discount might give them a second wind. In fact, many people enjoy the fruits of their holiday labor by shopping. A post-holiday discount also conveniently ties in with other promotional items, such as loyalty programs and new products.

Advertise Your Business This Fall

To have a successful fall marketing strategy, we recommend that you experiment with several of these tips and suggestions. There’s no one-size-fits-all approach, but if you go all in with some of these, then you will definitely see results. If you have happy customers, you’ll have happy employees, and a happy business!