The process of designing an illustration takes more skill than just adding the name of your business or the title of the event on it. You need to choose proper colors, shapes, elements and beyond to create a memorable solution. A well-designed product makes a world of difference when you’re trying to get noticed.
Designing a physical solution isn’t the same as designing a digital one. Sizes, shapes and colors differ on your screen from what they are when printed. Cutting a sign to emphasize the design’s sleek curves and hard edges can make it stand out. Even if you’re designing a simple real-estate solution, well-designed, custom-cut illustrations will certainly be more appealing. After all, if your property has a physical wayfinding solution leading to it, passersby won’t miss it. The more attention it draws, the more attention your property will draw.
But what do you actually need to do to stand out?
Create A Unique Shape
First off, try a unique shape. Square Signs allows you to cut most of your designs into unique, custom shapes. Custom cuts catch people’s attention by shaping your products like a state, a house, your company logo or anything else that pops into your mind. People look at plain rectangular boards every day. Expose them to something new and you’ll be rewarded. People admire new, innovative concepts be they set up on acrylic signs, PVC signs, gator board signs or anything else.
Choose the Right Color Combination
The next thing to consider? Color. You may have some preset colors you need to display on your product because they represent your business or organization. That’s totally fine. However, there are countless advantages to sticking to certain color combinations. In fact, it is scientifically proven that certain combinations draw more attention than others and elicit different types of emotions.
For instance, a bright, neon yellow color tends to draw a lot of attention but it is also the harshest, most irritating color on the eyes. Using this color can be counterproductive as it may simply annoy people who lay eyes on it instead of getting them interested in your event or company. It’s not enough to just draw attention – you want to draw attention and also evoke a favorable reaction.
In addition, yellow and orange-yellow represent danger or caution. Don’t use them if you’re trying to be welcoming.
Green and blue are naturally calming colors. Green is commonly associated with features from nature. Blue is the color of quality and value, which is why many Fortune 500 companies use blue in their logos.
Red and orange make people nervous and excited and are used frequently in food packaging, as the colors are thought to make people hungry.
In addition, certain combinations of color, like a muted yellow face with black text, tend to be the easiest to read. White text on a blue plain also stands out, as does yellow text on a black field. Keep these combinations in mind if you want to ensure that your solution gets maximum visibility, and remember, Square Signs is here to help you work out your design and customization options for any product in any shape, for any reason.