People will always need signage for their homes, businesses, and special events. Recently, we’re seeing an increase in the use of digital signage going into use, and it’s understandable why. Digital signage provides advantages in its sleek look and versatility.
But there is room for both to exist. Just because digital signage is useful in some situations doesn’t mean it’s always the best option. Traditional signage is still king in a lot of ways. Here are a few reasons to go with the tried-and-true traditional signage option over the newer digital signage options.
This is an easy one. Obviously, an aluminum, mesh or paper sign is going to cost less to manufacture than a digital screen. So if you’re looking to keep your initial investment down,
A common counterpoint is that digital signage costs less over time because of its versatility and longevity. That may be true in some instances, but with proper care, a traditional sign can last upwards of five years, and in cases when a static display is more appropriate, the versatility is a non-issue.
So in situations where you know what you want, you can save a lot of money by going the traditional route.
Sure, we can talk about digital signs being versatile, but when is the last time you saw a digital sign that wasn’t just a rectangle? You can’t cut your digital sign into the shape of a state, or your company’s logo. It’s always going to be a simple rectangle.
With traditional signage, you have more options for eye-catching customization with the actual form of the sign. Most of our signs, including our high-quality aluminum ones, can be cut into any shape you want. That’s a level of eye-catching you can’t get from digital signs.
Digital signs can be difficult to move from place to place. They don’t fold or compress at all, they’re heavy, and they’re fragile. When you get them to their destination, setting them up can take upwards of an hour and can be rife with tech problems.
If you know you need a sign that needs to be moved frequently and set up quickly, there are traditional signs specifically designed for that, like our X-stand banners. These are built to set up and break down in seconds and don’t need any kinds of special accommodations when you do. They even come with a carrying bag that allows you to transport them easily and compactly.
Use in Any Location
Sure, you can use a digital sign anywhere… as long as it has a power supply, isn’t exposed to the elements, is nowhere near water, and has a sturdy surface to mount to. That’s a long list of requirements. It’s not going to easy if you need to set up a sign in the middle of a local park.
Traditional signs can be set up anywhere at all. You can get weather-resistant banners, mesh signs that allow the wind to pass through, or standing signs that can be set up anywhere there’s solid ground. You don’t need any special circumstances to use them, and you don’t have to worry about them being damaged.
Obviously, both digital and traditional signs require their fair share of maintenance. But traditional signs require only simple, light maintenance in the form of cleaning and material care. Those are things you can do easily and largely free of charge.
When it comes time to do maintenance on digital signage, it’s a much bigger ordeal. They need to be cleaned as well, but maintenance usually means paying for a specialist and going several days without the use of your signage. Maintenance on a digital sign is a much more serious – and expensive – affair.
These are just a few of the advantages of traditional signage over digital. There are certainly advantages to both, so don’t be tempted to go fully digital with your signage. As you can see, there are still a number of advantages to traditional signage, and we’re here to help you put those advantages to work for you.